Jonathan Hoenig

Jonathan is the managing partner and CEO of Atlantic Equity Partners. His expertise and passion for Hospitality and Real Estate comes from his upbringing in a fourth-generation family business that has spanned golf course design, construction, management, golf course food and beverage ownership, and motorsports and entertainment facility ownership and management. From a young age, Jonathan had a hand in every aspect of the operations of the family business from working summers as a short order cook and golf course grounds crew member, to working his way up to General Manager and head of Business Development and Marketing in 2010. In 2012, he amalgamated the group of businesses formed by previous generations to create The J.Donald Group. The J.Donald Group is a central management and operating company with a focus on growing the existing business and developing additional real estate assets within the Hospitality, Leisure and Entertainment industries. Within this structure, the formation of in-house motorsports and venue management, special events management and golf course and food and beverage management business units took place, setting the foundation for future expansion. During the last two years, Jonathan has structured management to take over his role as the CEO and COO of the J.Donald Group. He is moving into a broader oversite role allowing him to pursue and build his vision of creating Atlantic Equity Partners.

Recent projects include:

  • The 2013 $5 million renovation of the historic Thompson Speedway Motorsports Park and expansion of the operations from 20 to 200 days of annual activity

  • The formation of the operating company Tri-State Golf Company in 2016 to manage golf property assets. As of 2019, all three golf properties are growing.

  • The acquisition of a craft brewery in Hartford CT to be used to create vertical integration within our F&B supply chain supplying seasonal craft beers to our growing hospitality properties (currently in final stages).

Jonathan holds an MBA in from Pepperdine University, degrees in Architecture and Urban Planning from the University of Connecticut and New England Institute of Tech, and Executive Studies in Real Estate and Finance from both MIT and Harvard University. He is active in the local community and a significant supporter of local charities, serving on voluntary town councils as well as an active advisory board member of the McCourt Foundation in Boston, MA.  He is an avid skier, cyclist, traveler and gardener. Currently living between Boston's Back Bay and Woodstock, CT with his wife Jennifer and 14-month-old daughter Brooke.